Slut Strand (N.) : Two strands of hair coined by members of the action sports community to express femininity within a global alliance.

Slut Strand Society is the creative brainchild of Elsa Grace, an impassioned technical designer, illustrator, and brand curator from Crested Butte, Colorado. Born and raised in her mother’s ski shop, Elsa developed a deep fascination with outerwear from an early age, studying fabrics, silhouettes, and technical details with a precision that now defines her work.

What began as childhood obsession has evolved into a dynamic career. At the heart of it all is Slut Strand Society, a blend of high-performance design with unapologetic attitude, to build innovative and exciting products. Slut Strand Society isn’t just outerwear, it’s a lifestyle stitched with passion, creativity, and a deep love for the mountains.